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Social media marketing for tourism businesses

Social media marketing is currently one of the most effective digital marketing strategies. And the good news is, there is an option for every budget. 

You’ll agree with me, that most of your existing clients are on social media. So what if we can leverage the power of social media marketing to get you many more bookings and visitations?

Well, that’s exactly what our social media marketing strategy seeks to achieve for your tourism business. 

2 ways we can help your business

Social media page management

First, we carefully audit your social media pages. And optimize it to meet industry standards. But if you don’t have one yet, don’t worry. We will create a highly optimized page(s) for you. 

Next, we’ll assign your social media page to a professional Social Media Page Manager. So that you don’t have to worry about responding to questions and comments on your various social media pages. 

We will post according to a posting calendar. And you’ll get a monthly analytic report that clearly shows the progress and the reason for you to smile. 

Social media advertising

Over half of the world’s population are living their lives in a city called Social Media. And the good news is, you can run advertisements to target specific people at specific places. And the results will shock you.

The reason why social media ads are very important for tourism businesses is that, organic reach has dropped drastically over the past few years. 

Here’s what I mean. If you post on your social media page (for example, Facebook), only a small percentage of your followers will see it organically (without boosting). Sometimes it could be as low as 1%.

But with social media ad, you can reach as many people as you want. And you decide who exactly should see your ad. It’s pretty amazing how you can spend a little amount and get an overwhelming results. 

So if you haven’t started using Facebook ads, now is the best time. And if you have, let our team of experts take you to the next level. 

What Social Media Marketing Can Do For Your Tourism Business

Promote your brand 

Promote your tourism-related business brand to millions of people who use social media on a daily basis. Make your brand a part of their tourism vocabularly.

get more bookings

A key principle in marketing is knowing where your customers’ spend their time. And today, social media is the place. So, let’s get the bookings from there.

engage with customers

Today, the easiest way to announce a product is through social media. And in the same way, you can do polls, votes, and share your customers’ experiences.

Drive traffic to website

Social media is a great tool for promoting your website’s landing page. You can easily share a blog, or your landing page on your social media site, boost the post, and get thousands of clicks to the website.

Get customer reviews

You’ll agree with me that positive reviews are very effective when it comes to influencing a purchasing decision. Great. Then let’s use Facebook and others to get you more positive reviews.

promote your event

Do you usually host events at your hotel or tourist site? Nice! Because it’s an effective tourism marketing approach. But the events can go so viral with the right social media approach. Let’s do it.

“Social media has changed the marketing game. But just like every marketing strategy, it won’t remain the best forever. So now is the best time take advantage.”

Isaac Asomah – Founder, Ajumatech Consults

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