How to choose the right social media

How to choose the right social media platform in Ghana

How to choose the right social media platform in Ghana

Today, we are going to learn how to choose the right social media platform for your business in Ghana.

It would surprise you to know that over 3.8 billion people are active on social media. And that represents over three-quarters of the world’s population.

The growing number of social media users has made social media platforms one of the most effective digital marketing strategies of the now.

But there are hundreds of social media platforms out there. So how do you know which one is best for your business?

Let’s begin

Identify your target audience.

In order to choose the right social media platform for your business, it is very important to know who exactly your target customer is.

Knowing your target audience helps you to understand their needs. And this is essential in producing content that would satisfy them and cause them to share.

To achieve this goal, try and answer the following questions as accurately as you can.

  • who are my typical customers?
  • What is the age category of your customers? Are they children, youths, or adults?
  • Which of the genders form my audience? Do I sell or provide services for only males, only females, or both?
  • What is the educational background of my audience? Are most of them literates or illiterates?
  • What is the income level of my targeted customers?

These and many important questions when answered properly, would help you choose the right social media platform for your business.

Know your goals

Without a goal, you’ll only succeed in reaching nowhere.

Companies use different social media platforms for different purposes. Let’s take a look at some examples of goals you can use social media to achieve.

To promote your website

Social media is one of the most effective tools you can use to promote your website.

For example,

Nana has a website that she uses to promote her tourism business. She then created a Facebook page and linked it to her website.

Each time Nana posts a blog, she would share it on her Facebook page, and spend a FEW hundreds of cedis to boost the shared post on Facebook.

And this works like magic. She get’s thousands of traffic to her website, which could translate into leads and sales. Nice.

To promote your brand

Social media is one of the MOST effective means of promoting a brand.

It’s as easy as spending time connecting with the right people, engaging with their content, and spending a few cedis to promote your content.

And of course, posting relevant content regularly.

To improve customer relations

People live and share their lives, experiences and discoveries on social platforms.

You can use social media platforms to engage with customers and get feedback from customers.

To Announce new product/service or deals

One of the basic principles is this: market where the people are.

So it makes a lot of sense to use social media for launching a product or service. And you can even use it to inform customers and potential customers about deals and commissions.

Pretty nice.

Read Also: How To Choose The Best Digital Marketing Agency For Your Business In Ghana

Which Platform fits your style.

Facebook, Instagram, Twitter, Pinterest, Google, YouTube, connect us with people all over the world. But the truth is, each platform has a predominant group of people and what they use the platform for.  

For example

Facebook is mainly for connecting with family and friends, Instagram and Pinterest are for the photography lovers, whereas YouTube is for searching and watching videos.

So, if you sell ladies bags and beads, Pinterest and Instagram are great places.

But if you are a journalist looking forward to promoting your news content, Twitter is fantastic.

Now, let’s look at a summary of the most popular social media sites and what you can use them for.

The table below should help you locate your social media platform easily.

Social Media Platform Monthly Active Users Demographics Best Format Great for
Facebook 2.6 billion 53% are females Text, image and video Promoting local event and building community
YouTube 1.9 billion 62% males Video Mostly deals with teaching people how to do something – tutorials
Instagram 1 billion 68% females Image and video Visual brands and making personal connections
Twitter 326 million 53% male Text News, Public Relations and connecting with others
Pinterest 250 million 80% female Image Driving traffic for blogs and other business activities.

Check this out: What is SEO in digital marketing? Is it important to businesses in Ghana? 


I believe you have learned the nitty-gritties of choosing the right social media platform for your business in Ghana.

But bear in mind that social media is fast evolving. And to get the best out of it, you need to update your knowledge constantly on the trends and tricks.

Time to hear from you.

What do you think I missed out? Share your comment below.

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