5 practices for social media marketing in 2020

5 social media best practices every marketer should know (2020)

5 social media best practices every marketer should know (2020)

This article will show you 5 social media best practices that every marketer should know in 2020.

This is a strategy that I used to promote my client’s Facebook page to a whopping 320% following in just 6 months.

No complicated stuff.

So let’s dive in.

Begin with a goal

One of the most underestimated success traits is goal setting. As the saying goes, if you fail to plan, you plan to fail.

A goal helps you and your business to stay on track so that every step you take is in one way or the other connected to your goal.

There are four fundamental facts about every goal, and yours shouldn’t be exceptional.


Be specific with whatever goal you set for your business. Break it down in simple terms. Let’s say you are the marketing manager of a hotel in Cape Coast.

In setting your goal, you need to be very clear on the percentage of increase in sales, the type of people you are targeting on social media, and what specific message you would want to carry across to your audience.

Being specific also makes it easier for you to measure your outcome.


An important aspect of a social media marketing campaign is re-evaluation. Social media is fast evolving and many industries are finding it difficult to cope with the change. Having a metric or means of measuring the outcome of your efforts is a good way to know whether you should change your strategy, or move on or continue in the same direction.


It’s ok to have a bigger goal for your social media campaign but if you set an unrealistic goal, then you have to prepare for frustration and waste of resources. Based on your resources, set a goal that will challenge you and your team to do more, but make sure it is achievable.


Considering the resources which include time and finance, how real is your goal? Your social media marketing campaign should be real enough to motivate your team to work towards achieving the set goal.


There should be a deadline for whatever goal you would wan to achieve.

Know the right channels for your industry

One of the most important social media practices is knowing which platform is is best for your industry.

Not every business needs to be on every social media platform. Rather, it’s best to focus on the platforms that provide the most opportunity for your business.

If you’re unsure whether a network is a good fit for your business, check out my article on how to choose the right social media platforms for your business.

Customer feedback is very key

According to searchenginejournal, 88% of consumers trust online reviews as much as they trust a personal recommendation from somebody they know.

So, make sure you give your visitors an opportunity to provide feedback and share their experiences.

Also, the way you handle negative attitudes and responses could also have a great impact on your business. Do well to handle every feedback, negative or positive with sincerity.

In most cases, the best way to deal with negativity is with empathy.

Giving a calm message to harsh comments can be difficult, but in order to keep your business running, you need to swallow pride and answer your customers and observers with a calm and sincere answer.


Quality matters

One of the commonest mistakes in today’s highly competitive business world is the notion that effective marketing is all you need to make more sales and sustain your business.

In fact, if your marketing strategy is a combination of that of Apple and Coca-cola, and your product sucks, I can guarantee that you’ll soon be out of business.

So, avoid selling a product that is different from what you showed on social media.

Have a clear call to action

Don’t punish your visitors by making it too difficult for them to contact you.

If you want them to call, send you SMS, or an email, make it clear, and bold.

For example

Facebook gives you an opportunity to specify your call to action right beneath the cover image of your Facebook page.

Don’t ignore it. Make sure one of them is activated.

Make videos count

Did you know that by 2022, 82% of all IP traffic will be videos?

Well, that’s the truth.

Social media is gradually moving from the traditional posting of pictures and text to streaming of live videos and professionally edited videos.

If you haven’t started a YouTube Channel, now is the best time to begin.

Likee and Tiktok, although new in the social media arena, are already taking the youth’s attention at such an unthinkable speed.

And the good part is, it’s free to set up. So what are you waiting for?

Today is the best day to start.

Let me end it so that you can go and start the action.



You’ve learned a lot today. But learning is not enough.

And I can assure you that if you put 5 social media best practices you’ve learned today into practice, you’ll start seeing outstanding results in your business. Good luck.

It’s your turn now. Which of the social media best practices are you going to start with?

Share your comments below.

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